Reports To: VP of Sales

Location: EST Time Zone

FLSA Status: Exempt

Direct Reports: None

Purpose:
3A Composites is a leading player in segments such as composite panels for high-quality facades and display applications. In the United States, its best-known brands are Alucobond®, Dibond®, Gatorfoam®, Sintra®, and Fome-Cor®.

The Regional Sales Manager plays a critical role in profitable growth for 3A Composites. Through leveraging their in-depth expertise of 3A’s Graphic Display, Industry & Transport business to drive growth as a versatile team player by leading initiatives in the areas of: (1) Market Development; (2) Distributor Relations; and (3) Training and Development. This role is dynamic and wears different hats to support the needs of the business and enable it to grow. This individual has a strong background in sales management, sales analytics, customer relationship management, and proficiency in developing high quality customer-facing presentations. The individual in this role must be a strong self-starter and demonstrate the ability to balance multiple complex priorities, and reside in the Eastern part of the United States.
 

Responsibilities:

• Develop strategic sales strategy/business plan by region, partnering with District Sales Managers to execute
• Collaborate closely with District Sales Managers to implement tactical plans and grow market share.
• Identify and engage with OEMs and major end-users, cultivating strong relationships to position 3A products as the preferred solution.
• Travel regularly within the region to meet key decision-makers, build new business, and support distributors.
• Analyze ongoing results and market activity; initiate corrective actions when needed.
• Deliver timely insights on customer trends, competitor actions, and regional opportunities to the leadership team.
• Coordinate cross-functional solutions with Product Line Management, Marketing, and Technical Services.
• Establish or maintain relationships with key end use customers, positioning 3A products as the products of choice
• Pursue identified business prospects and participate in the planning and sales process for new business opportunities
• Display a thorough understanding of business needs and revenue potential for accounts in the assigned region
• Collaborate with Product Line Management, technical resources and the sales leadership team to define an overall sales strategy and to develop solutions responsive to the customer’s business
• Monitor customer, market and competitor activity and provide spontaneous feedback to company leadership team and other company functions
• Analyze ongoing results and develop and implement corrective actions as necessary
• Understand the impact of sales and financial decisions on the company
• Proactively identify additional entry points and touch point opportunities for 3A through the execution of regular learning events, industry speaker series, and networking opportunities

Distributor Relationship Management

• Cultivate and maintain effective business relationships with decision makers at the regional and national level
• Partner with Marketing and Customer Service to deliver channel programs and customized support.
• Implement training strategies that improve OEM, end-user and distributor sales professionals’ understanding of the product portfolio.
• Develop “touch point” programs that increase brand affinity across distributor employee lifecycles, including onboarding, product launches, and continuing education.
• Participate in major industry events (e.g., IAPD, ISA, Print United) to build presence and foster networking opportunities.
• Solidify and expand existing customer relationships
• Manage and exceed customer expectations and contribute to a high level of customer satisfaction
• Support Marketing and technical teams in the identification and development of differentiated products and services
• Manage key customer relationships and participate in closing strategic opportunities
• Works closely with the distributors to assess needs, design, and deliver dynamic sales training experiences for new distributor sales professionals so that they full understand the 3A product portfolio and can confidently sell it in the marketplace.   
• In partnership with Marketing Services, create training and communications to existing distributor sales professionals
• Participation in industry events and associations as appropriate (IAPD, ISA, Print United, etc.)

Team Development & Sales Coaching

• Increase team performance through regular coaching, development, and support of DSMs
• Join sales calls with DSMs as needed to guide strategy and assist in closing major opportunities.
• Identify skill gaps and collaborate with the VP of Sales to design and deliver training that enhances capability and performance.
• Promote a culture of collaboration, customer focus, and continuous improvement within the organization
• Manage the needs assessment for training and development to enhance the effectiveness of sales professional performance in achieving the goals and objectives of the company.
• Assess the current state of training content across and drive improvements, creativity and innovation in the way training content is displayed and distributed.

Requirements & Qualifications

• Bachelor’s degree in Business, Marketing, or a related field; MBA is a plus.
• Minimum of 7–10 years of B2B sales experience, with at least 3 years in a sales leadership role, with a high level of success selling in a B2B or distribution environment (preferred)
• Proven track record of driving regional sales growth and managing multi-channel relationships.
• Strong negotiation, forecasting, and data-driven decision-making skills.
• Proficient in CRM systems, Microsoft Office, and sales analytics tools.
• Excellent communication, leadership, and organizational skills.
• Willingness and ability to travel 60–70% of the time within the assigned region.